Connect, network and you’ll grow... so says Network Cork finalist

Pictured at Hayfield Manor was Carol Brick from HerMoney who won the Established Business category at the Network Cork's Businesswoman of the Year Awards 2021. She now goes forward to the national finals on October 8. Picture: Darragh Kane

WOMEN have come a long way, but we can, and will go so much further, being self-aware and choosing courage over comfort.
So says Konstantina Stefanidou, who has more reason to know this than others having chosen to work in the typically male dominated sector of engineering.
Konstantina grew up in a small village on the outskirts of Thessaloniki, Greece. After university she moved to England for 10 years and has lived in Ireland permanently since 2017, currently residing in Kinsale.
She started her engineering career in the Aerospace sector, and now works as a senior Engineering Manager with Depuy Synthes, a medical devices company of Johnson &
Johnson.
“In my current role, I am responsible for managing a diverse team and a strategic portfolio across ts Reconstruction,Trauma & Spine.
Leadership is a key part of her role.
“ing my team, seeing them grow, delivering breakthrough innovations, and being able to make the most appropriate decisions for the business at the right time, makes my journey rejuvenating.” Her enthusiasm for her work is refreshing.
“I love the creativity of my work. Reflecting on my journey, being a woman in engineering has been transforming. As an engineer, the opportunities are endless. Re-imagining how healthcare, aerospace, automotive etc is delivered is the core trait of becoming an engineer, creating what has never been. I must it that sometimes it can be challenging, as you may meet various types of unconscious bias & stereotypes, but you can start by recognising & overcoming one step at a time.”
Though she’s part of a diverse team, which she’s very proud of, she feels there are still certain specialised areas, where work still needs to be done when it comes to gender balance.
“Across all businesses I still think that there is a ceiling glass that women need to break. Women have come a long way, but we can and will go so much further, being self-aware, this will provide the courage and strength to continue this path.
Konstantina, has found working during the pandemic both challenging and enlightening.
“It was full of unknowns, full of risks, lots of uncertainty. But I started by recognising that in a time of crisis you learn. I paused, educated myself, sought different perspectives, threw away the victims mode, and focused on my team’s health and wellbeing while keeping a future view in mind.” The 35-year-old is a strong Network ambassador: “Being part of the group has profoundly shown me the power of being connected. As a strong advocate of women, leadership and inclusion, I think the mission and vision of Network is important and necessary.” The ‘Shining Star’ nomination means an awful lot to her and she hopes it will help to inspire and empower others.
“I want to inspire people to not undervalue their talent, their contribution, their effort. We normally tend to be overcritical of ourselves, and underestimate our wins, even the biggest ones. This nomination is a testament of the sleepless nights, worries, challenges, resilience, successes and accomplishments. I hope I can demonstrate to our next generation, to have hope, to connect, to network, to grow, to fail and get up stronger.”

Emerging New Business
WITH conversations starting about ‘getting back into the office,’ there are lots of women who are seriously starting to panic about how they’re going to make it all work again.
That’s according to Ingrid Seim who runs her own consultancy and coaching business designed to show them they simply don’t have to, that there are many different options when it comes to managing it all.
But in order to see them, they need to be clear about what it is they want, and need. About what the “it” actually looks like.
“Women are starting to worry, for example, about how they’ll do the school run if they’re in the office and how they’ll juggle all that, because for the most part we’re designed to just make it all work – usually at our own expense.” Ingrid is speaking from experience having suffered a serious burn-out herself. In the period from 2014 to 2016 she was juggling a demanding job, travelling between Cork and her native Norway to care for her terminally ill mother, whilst also being a single parent with had three young kids.
She felt so ionate about helping others before they hit that point of overwhelm, that she retrained to become an accredited psychological coach and earned a master’s degree in Coaching and Positive Psychology from UCC, and launched her business Avenues Consulting and Coaching last year.
With research showing women did much of the ‘heavy lifting’ in households during the pandemic, in many ways her timing couldn’t have been better.
“My motivation is to really help women see that they don’t have to do it all,” said Ingrid.
“And that their own needs and ambitions matter too.” She also wants attitudes in organisations to change so that opting for more flexible solutions in work doesn’t automatically remove you from the decision making table, or rule you out of promotion.
However she feels that our own mindsets can often hold us back, without us even realising it.
“How we think matters too. We need to figure out what opportunities we see for ourselves and spend time figuring out what we want to do, and not just think ‘oh, it has to be this way.’ It’s so important to take time to pause and reflect.” Ingrid has also launched SUSTAIN, a female executive group coaching programme with Angela Smiddy, a fellow leadership coach and Network Cork member.
A survey they conducted revealed 55% of Irish women believe they can’t succeed professionally without sacrificing their work-life balance, while 54% avoid going for a promotion because of the potential impact to their work-life balance.
A further 34% of women have considered leaving the workforce altogether and 74% state care responsibilities have increased during the pandemic. Meanwhile, 83% feel guilty about everything they don’t get done.
She stresses that politicians need to ‘step-up,’ and that without affordable and available childcare, and more family-friendly policies in general, this is at risk of remaining largely aspirational for many women.
The Network nomination means a lot to Ingrid who said the she gets from the branch is invaluable.
“The one thing I’ve learned especially is to focus on the vision, but to be flexible on the detail and open to new things and opportunities that come your way. And the more you surround yourself with people who inspire and you, the more of those there will be.”
Overall Businesswoman of the Year

NO one gets to sit back, because we all have a role to play in the battle against climate change.
That’s according to Dr Tara Shine, co-founder of the social enterprise that inspires people to live and work more sustainably, Change by Degrees, and who is the Network Ireland Cork Businesswoman of the Year.
With a career of 20 years as an environmental scientist, climate change negotiator, former special advisor to the Mary Robinson Foundation - Climate Justice group, and currently holding a senior United Nations role to assess progress being made to keep the global temperature rise to below 1.5oC, she’s highly accomplished.
And she’s also a super-skilled communicator which makes it impossible not to grasp her very clear message when it comes to climate change.
She’s adamant that the public must be brought along on the journey so they can see the benefits of addressing climate change, and become overcome by the scary and negative bits. She doesn’t want people to lose hope.
Along with Madeleine Murray, she runs Changes by Degrees which sees the Kinsale-based pair deliver sustainability strategies for businesses of all sizes, and importantly help employees to engage with them.
Current clients include An Post, Pfizer, Gas Networks Ireland, but, Tara says they’re equally involved with SMEs and micro- businesses.
They are growing their team, with remote workers around the country and in England, but Tara its they’re still extremely busy. She’s mum to Lauren (13) and Nathan (10) and Madeleine has four boys.
“How do we do it? We just juggle like crazy! My husband Jeremy and I both move at the speed of light, we do everything fast! Sometimes we’re stretched and sometimes we really protect time for the family.” Jeremy is also a marine scientist and works in the MaREI Centre in the Environmental Research Institute at UCC, and Tara says it is a little easier now that their kids are a bit older.
“We need to change where we spend money, how we plan and design things. It is a big challenge, but it’s also a massive opportunity. It could mean there’d be footpaths for my kid to walk to school or that I could swim on every beach in Ireland and know that the water is clean. There’s nothing standing in our way to make this happen, but we can’t change the system until we change people.” Tara is very strong on everyone looking to themselves to influence change, and not just to the Government, or to one or two individuals.
“We all have peers, friends, family, workmates who will listen to us,” she said.
She also said people will also have to be prepared to be curious and conduct research when it comes to investing in things such as computers and washing machines, to make sure they’re energy efficient, and easily repaired.
In between everything else she also wrote a book ‘How to Save Your Planet One Object At A Time.’
We continue our series profiling the Network Cork finalists. The awards take place in Waterford on October 8.